Sometimes there is no alternative but to drive by the campaigns you want images for. When there’s no pavement, there’s no nearby pedestrian space and there’s no view from nearby buildings, you have to drive past the bill board / dooh placement and take your photographs on the move.
Easier said than done; vehicles can block your view, the wrong image can be showing, the focus is constantly changing and the angles are limited.
This particular image took us several drives past. The best images we determined were at night and we needed just the right postion to see the whole of the ‘v shape’. Then with a bit of Photoshop magic!
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